Recommended Reading

Here are some selected books recommended by the people in the interviews. Disclosure: the links here are affiliate links; if you buy something, I will get a commission.

The Tipping Point

The Tipping Point: How Little Things Can Make a Big Difference — by Malcolm Gladwell

Recommended by Sergei Pavliuk

The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.


Rework — by Jason Fried and David Heinemeier Hansson

Recommended by Andrey Kuzmenko

Rework shows you a better, faster, easier way to succeed in business. Read it and you’ll know why plans are actually harmful, why you don’t need outside investors, and why you’re better off ignoring the competition. The truth is, you need less than you think. You don’t need to be a workaholic. You don’t need to staff up. You don’t need to waste time on paperwork or meetings. You don’t even need an office. Those are all just excuses.

The Lean Startup

The Lean Startup — by Eric Ries

Recommended by Andrey Kuzmenko

Rather than wasting time creating elaborate business plans, The Lean Startup offers entrepreneurs – in companies of all sizes – a way to test their vision continuously, to adapt and adjust before it’s too late. Ries provides a scientific approach to creating and managing successful startups in a age when companies need to innovate more than ever.

The Four Steps to Epiphany

Steve Blank, The Four Steps to the Epiphany

Recommended by Andrey Kuzmenko

The essential book for anyone bringing a product to market, writing a business plan, marketing plan or sales plan. Step-by-step strategy of how to successfully organize sales, marketing and business development for a new product or company. The book offers insight into what makes some startups successful and leaves others selling off their furniture. Packed with concrete examples, the book will leave you with new skills to organize sales, marketing and your business for success.

The Startup Owners Manual

The Startup Owners Manual — by Steve Blank and Bob Dorf

Recommended by Andrey Kuzmenko

This near-encyclopedic guide unlocks the secrets to startup success – walking you, step-by-step, through the tested and proven Customer Development process created by startup expert Steve Blank.

Accidental Genius

Accidental Genius: Using Writing to Generate Your Best Ideas, Insight, and Content — by Mark Levy

Recommended by Andrey Kuzmenko

When it comes to creating ideas, we hold ourselves back. That’s because inside each of us is an internal editor whose job is to forever polish our thoughts, so we sound smart and in control, and so that we fit into society. But what happens when we encounter problems where such conventional thinking fails us? How to get unstuck?

For Mark Levy, the answer is free writing, a technique he’s used for years to solve all types of business problems, and generate ideas for books, articles and blog posts.

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